Women Supporting Women: How Community Built My Electrolysis Business

Starting a Business Is Hard — Doing It Alone Is a Terrible Idea

Starting a business is hard. Starting a business as a woman? Extra hard. Starting a business while juggling life, family, and approximately 47 emotions a day? Olympic-level difficulty.

When I opened Smooth Sensation, I expected obstacles. What I didn’t expect was how much support I would receive from other women — and how often it would show up exactly when I was thinking, “What was I thinking?”

Turns out, women supporting women is not just a cute slogan. It’s real. And it works.

Beauty Professionals Who Chose Collaboration Over Competition

There’s this outdated idea that women in the beauty industry are secretly competing with each other. Like we’re all side-eyeing each other’s Instagram posts while smiling politely.

Not here.

Local beauty professionals — estheticians, lash artists, skin care specialists — were some of my biggest supporters. Instead of treating me like competition, they shared ideas, offered advice, and sent referrals my way.

Apparently, we all realized something important: we can’t steal each other’s clients if we’re busy lifting each other up.

Support From Other Electrologists (Yes, Really)

I’ll be honest — I didn’t expect much support from other electrologists in the area. Same service, same industry… you know how that usually goes.

But I was wrong.

Other electrologists encouraged me, shared insights, and reminded me that there is more than enough work to go around. Instead of competition, I found reassurance and honesty — the kind that says, “You’re not crazy, this part is hard.”

Sometimes that alone is worth more than advice.

Friends, Neighbors, and the “Did You Try This?” Committee

Behind the scenes, friends and neighbors played a huge role too. They listened to me talk about studio locations, business ideas, and random worries I was absolutely overthinking.

They offered ideas, asked questions, and gave unsolicited (but helpful) suggestions — which, honestly, is one of the most loving things friends can do.

Support doesn’t always look like a business plan. Sometimes it looks like someone saying, “Have you tried this?” for the fifth time.

Clients Who Became My Loudest Cheerleaders

Some of the strongest support came from my female clients.

Women who trusted me with something personal.
Women who shared their experience through reviews.
Women who told their friends, coworkers, sisters, and sometimes complete strangers about their electrolysis results.

Those reviews help more than people realize — especially when someone searches for electrolysis in Murrieta, Menifee, or Temecula and finds a real experience instead of just another ad.

Let’s Talk About the Myth That Women Don’t Support Each Other

There’s still this idea floating around that women are unsupportive or competitive by nature.

My experience? Completely the opposite.

Women want to see other women succeed. We just sometimes forget how powerful small actions can be — a review, a referral, a recommendation, or even a simple message that says, “You’re doing great.”

Easy Ways Women Can Support Women (No Big Gestures Required)

Supporting women in business doesn’t require a TED Talk or a motivational speech:

• Leave a review

• Share a post

• Send a referral

• Recommend a business

• Celebrate success without comparing timelines

Small actions = big impact. Especially for local, women-owned businesses like mine.

Why This Means Everything to Me

If there’s one thing this journey has taught me, it’s that success is rarely a solo act. Behind every woman-owned business is usually a small army of women cheering quietly (or loudly) from the sidelines — sharing names, sending referrals, writing reviews, and reminding you that you’re not alone.

Smooth Sensation exists today because women chose to support instead of compete, encourage instead of compare, and show up instead of scroll past. From beauty professionals and fellow electrologists to friends, neighbors, and clients — every kind word, referral, and review helped build something real.

And if you’re a woman building something of your own?
I see you. I’m rooting for you.
And yes — I’ll happily leave you a review. 💛